DMCC Free Zone · Dubai, United Arab Emirates
XERA FZCO is an artificial intelligence company based in the DMCC Free Zone, Dubai. We design and engineer applied AI systems for organisations where accuracy, privacy and human dignity are not optional — and we build XERA, our own AI companion for mental wellness.
Working with teams in healthcare, wellbeing and enterprise software
Our founding team has been building and shipping software for well over a decade — long before XERA existed.
Over 15 years
of combined engineering and product leadership across our founding team
More than 40
AI and software systems shipped to production by our team
Three languages
supported across every product we ship
Two regions
served — the GCC and Southeast Asia
Solutions
We are not a general software shop. Everything we take on sits close to a decision that affects a real person — a patient, an employee, a customer waiting for an answer.
From problem framing to production. We build AI-native products end to end: data pipelines, model selection, evaluation harnesses, interface design, and the operational tooling that keeps the system healthy after launch.
Assistants and agents that stay on task. Retrieval architecture, tool use, guardrails, safety classifiers, tone control and human-in-the-loop review designed in from the first sprint — not bolted on after an incident.
Clinically-informed digital products for health, wellbeing and people teams. Evidence-based content models, validated outcome measurement, and clear escalation pathways to qualified human professionals.
Model evaluation, adversarial testing, bias and safety review, documentation and policy work — so your AI holds up in front of a regulator, a board, an auditor or a journalist.
Flagship product
XERA is our own product and our clearest statement of intent. It is an AI companion that uses proven cognitive behavioural therapy techniques to help people notice a thought, question it, and build steadier habits around it — in a conversation that feels human, at any hour, without a waiting list.
Structured techniques from cognitive behavioural therapy, not improvised advice.
Encrypted, minimised data collection, and no sale of personal information. Ever.
XERA is not a therapist and does not pretend to be. Risk signals route to human help.
I keep replaying that meeting. I think everyone saw me freeze.
That sounds heavy to carry around all evening. Can we look at it together — what did you notice in your body when it happened?
My chest went tight and I stopped hearing anything.
Thank you for naming that. Let's try one small thing: what is the evidence that everyone saw it — and what is the evidence they were focused elsewhere?
How we work
Four phases, fixed scope per phase, and something you can actually click at the end of each one.
01
We start with the decision, not the model. Two weeks to map the workflow, the data you already hold, the risk surface, and whether AI is honestly the right tool.
02
Interface, conversation design and technical architecture in parallel. You get a clickable prototype and an evaluation plan before we write production code.
03
Fortnightly releases against a written evaluation suite. Nothing ships without measurable quality gates, accessibility checks and a rollback path.
04
Red-teaming, documentation, team training and a support agreement. We hand over a system your own engineers can run without us.
A DMCC Free Zone company with a UAE presence and an engineering team spanning the Gulf and Southeast Asia. One legal entity, three languages, two time zones of coverage.
Building a mental health product taught us to treat evidence, consent and escalation as engineering requirements. That standard now applies to every project we take.
You work directly with the people who own the company and write the code. No account layer, no handover to a junior team after signature.
Case studies
Selected engagements. Figures are reported by the client and rounded.
A triage assistant that reads an incoming request, classifies urgency against a clinical rubric, and routes it to the right practitioner with a structured summary — while flagging risk language for immediate human review.
62%
Faster first response
3,400
Requests triaged monthly
100%
Risk flags human-reviewed
Retrieval-grounded assistant across English, Thai and Arabic, connected to order and inventory systems, with a strict refusal policy on anything involving refunds above a threshold or personal data changes.
78%
First-contact resolution
3
Languages, one model stack
41%
Lower cost per contact
Replaced a manual intake process with a structured digital pathway: validated questionnaires, automated scoring, longitudinal outcome tracking, and a clinician dashboard that shows who is drifting before they drop out.
9 wks
Discovery to live pilot
2.1×
More completed programmes
0
Manual data entry steps
Client words
They pushed back on our original brief and were right to. We ended up building something narrower, safer and far more useful than what we asked for.
Dr. Elise Mårtensson
Clinical Director, Nordvale Health
The evaluation suite they left behind is the reason we can change the model without holding our breath. That is the part nobody quotes for and everybody needs.
Somchai Ratanakul
Head of Digital, Kanda Wellness
Three languages, one launch, and the Arabic experience was not an afterthought. That alone put them ahead of every other proposal on the table.
Yousef Al Marzooqi
Programme Lead, Lumen Retail Group
Company
What would it take for an AI system to be trusted with something that actually matters to someone?
XERA FZCO is an artificial intelligence company based in the DMCC Free Zone in Dubai. It is owner-operated by its two founders, who share a background in enterprise software delivery and a specific interest in the places where technology meets care.
We started with the hardest possible test case for our own standards: mental health. XERA, our flagship product, has to be accurate, gentle, private and honest about its limits — all at once, in three languages, at three in the morning. The engineering discipline that demands is what we now bring to client work.
Jumeirah Lakes Towers gives us a base between our two engineering hubs and access to the GCC market. It is a deliberate choice, not a mailbox.
Vision
A world where advanced AI is experienced as care rather than friction.
Mission
To build AI systems that hold up under real human stakes — clinically, technically and ethically.
If we cannot measure it, we do not claim it. Every product decision is tied to something observable.
Collect less, encrypt everything, explain plainly. Data minimisation is a design constraint, not a compliance chore.
Automation earns responsibility gradually. Anything consequential keeps a person in the decision path.
Interfaces, copy, latency, contrast ratios. The details are the product, not the polish on top of it.
Trust
The controls below are how we build by default. Client-specific requirements are documented per engagement.
TLS 1.3 in transit, AES-256 at rest, and secrets held in a managed vault with rotation. No production credentials on laptops.
Lawful basis mapped per processing activity, data subject request handling, retention schedules, and DPIA support where processing is high risk.
Granular cookie consent, no non-essential tracking before opt-in, and a documented record of what was consented to and when.
Role-based access, short-lived credentials, audit logging on every administrative action, and quarterly access reviews.
We do not train models on client or user data without a specific, separate and revocable written agreement.
Dependency scanning, adversarial prompt testing before every model change, and an incident response runbook with named owners.
Insights
Cognitive behavioural therapy is unusually well suited to a chat interface: it is structured, teachable and short-horizon. That same structure is what makes its failure modes so easy to miss.
Read the article
Every serious AI deployment eventually needs an exit door. Most teams build it last, and it shows — the handover is where trust is either earned or permanently lost.
Read the article
Adding Arabic is not a translation task. Here is the honest breakdown of what trilingual English, Thai and Arabic support cost us in design, engineering, evaluation and content.
Read the article
Questions
Contact
A short description of the problem is enough to start. We reply to every serious enquiry within one business day.
Telephone
Address
Unit No. UT-12-CO-119Office hours
Sunday to Thursday, 09:00 – 18:00 (GST, UTC+4)
A calmer mind is on its way. XERA is an AI companion for mental wellness, powered by cognitive behavioural therapy — private, patient, and awake whenever you are.