Insights
Engineering, clinical and product writing from the XERA FZCO team. No thought leadership, no predictions — just what we learned last month.
Cognitive behavioural therapy is unusually well suited to a chat interface: it is structured, teachable and short-horizon. That same structure is what makes its failure modes so easy to miss.
Every serious AI deployment eventually needs an exit door. Most teams build it last, and it shows — the handover is where trust is either earned or permanently lost.
Adding Arabic is not a translation task. Here is the honest breakdown of what trilingual English, Thai and Arabic support cost us in design, engineering, evaluation and content.
A short description of the problem is enough to start. We reply to every serious enquiry within one business day.